In today’s digital age, brands that prioritize creating a sense of community among their customers are more likely to succeed. Building a community around a brand can lead to increased customer engagement, loyalty, and ultimately, profitability. Let’s explore the value of community for brands and what benefits it can bring.
Word-of-mouth marketing
Communities serve as a valuable tool for word-of-mouth marketing. When customers feel that they are part of a community, they are more likely to share their positive experiences with others. This can lead to an increase in brand awareness and ultimately, a growth in sales.
Example
Netflix is known for its strong word-of-mouth marketing. The company encourages customers to share their favorite shows and movies on social media, and they also create content that is designed to be shared, such as trailers and memes.
Direct feedback
Having readily available feedback is pivotal to the success of any organization. This can be beneficial in various ways, such as enhancing the quality of your offerings or gaining insight into the preferences of your most loyal customers. With your community on social media, you can easily receive feedback by monitoring mentions, comments and reviews, and running polls and surveys.
Example
Starbucks’ social media team is known for being quick to respond and providing amazing customer service. The brand welcomes questions about store promotions, beverage options, and contests, and responds to many messages. This increased customer engagement helps Starbucks get valuable feedback to improve their products and offerings.
User-generated content
By building a sense of belonging and engagement among customers, brands can encourage them to create and share their own content related to the brand. This can include things like photos, reviews, testimonials, and more. When people see authentic, user-generated content, they are more likely to trust the brand.
Example
GoPro is a camera company that encourages users to share their photos and videos taken with its products. The company has a dedicated website and social media channels for UGC, and it also features UGC in its marketing materials.
It boosts brand loyalty
Creating engaging communities is an effective way for brands to ensure that their clients stay loyal to them. One key benefit is that it increases ’stickiness’, which means that people join communities for the value promised, but end up staying for the relationships they form with other members. Brands can leverage this by creating a space where members feel like they belong and have opportunities to connect with like-minded individuals.
Example
Nike Run Club is a classic fitness app. Nike attracts users with its training plans, challenges, and other resources, but what keeps runners coming back to it is the sense of community they find there. Runners can connect with each other through the app’s social features, such as sharing runs, giving kudos, and joining groups.
Conclusion
Our marketing agency can help you create a community of engaged and passionate followers who will help you achieve your business goals. We have a proven track record of success in helping clients build and grow their communities, and we would be happy to discuss how we can help you. Contact us today to learn more about our community building services.
In today’s digital age, brands that prioritize creating a sense of community among their customers are more likely to succeed. Building a community around a brand can lead to increased customer engagement, loyalty, and ultimately, profitability. Let’s explore the value of community for brands and what benefits it can bring.
Word-of-mouth marketing
Communities serve as a valuable tool for word-of-mouth marketing. When customers feel that they are part of a community, they are more likely to share their positive experiences with others. This can lead to an increase in brand awareness and ultimately, a growth in sales.
Example
Netflix is known for its strong word-of-mouth marketing. The company encourages customers to share their favorite shows and movies on social media, and they also create content that is designed to be shared, such as trailers and memes.
Direct feedback
Having readily available feedback is pivotal to the success of any organization. This can be beneficial in various ways, such as enhancing the quality of your offerings or gaining insight into the preferences of your most loyal customers. With your community on social media, you can easily receive feedback by monitoring mentions, comments and reviews, and running polls and surveys.
Example
Starbucks’ social media team is known for being quick to respond and providing amazing customer service. The brand welcomes questions about store promotions, beverage options, and contests, and responds to many messages. This increased customer engagement helps Starbucks get valuable feedback to improve their products and offerings.
User-generated content
By building a sense of belonging and engagement among customers, brands can encourage them to create and share their own content related to the brand. This can include things like photos, reviews, testimonials, and more. When people see authentic, user-generated content, they are more likely to trust the brand.
Example
GoPro is a camera company that encourages users to share their photos and videos taken with its products. The company has a dedicated website and social media channels for UGC, and it also features UGC in its marketing materials.
It boosts brand loyalty
Creating engaging communities is an effective way for brands to ensure that their clients stay loyal to them. One key benefit is that it increases ’stickiness’, which means that people join communities for the value promised, but end up staying for the relationships they form with other members. Brands can leverage this by creating a space where members feel like they belong and have opportunities to connect with like-minded individuals.
Example
Nike Run Club is a classic fitness app. Nike attracts users with its training plans, challenges, and other resources, but what keeps runners coming back to it is the sense of community they find there. Runners can connect with each other through the app’s social features, such as sharing runs, giving kudos, and joining groups.
Conclusion
Our marketing agency can help you create a community of engaged and passionate followers who will help you achieve your business goals. We have a proven track record of success in helping clients build and grow their communities, and we would be happy to discuss how we can help you. Contact us today to learn more about our community building services.
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