Apexteam

industry

SaaS

services

SMM

Paid Search

Paid Social

Design

about

Apexteam is a platform that connects businesses and skilled freelance teams. It features dozens of collectives providing a plethora of services that cater to diverse needs, ranging from software development and engineering to design and digital marketing. Businesses can create their profile and post their projects, and then the platform’s vast network of freelance teams will submit their proposals, allowing companies to select the one that aligns with their project requirements.

THE CHALLENGE

The main challenge was to reach businesses from North America and Europe seeking assistance with their projects and to convince them to sign up for Apexteam.

THE SOLUTION

The solution to attract quality leads from North America and Europe was to create two eBooks as lead magnets. The eBooks were packed with valuable information about creative marketing strategies for businesses. They were also designed to be visually appealing, with carefully selected keywords to target the right audience.

In addition to the eBooks, a multi-level target audience analysis was conducted, allowing us to find leads in more precise locations. For example, instead of just targeting businesses in North America, Apexteam was able to target businesses in specific cities, such as New York, Toronto, and London.