Gomining

industry

Crypto

services

Paid Search

Design

about

Gomining is a next-gen crypto cloud-mining platform that lets users start earning Bitcoin and other cryptocurrencies without the need for expensive hardware or technical expertise. GoMining uses NFTs to give users ownership of real mining power, turning them into full-fledged investors and co-owners of the company’s infrastructure. It has official partnerships with Binance and Khabib Nurmagomedov, two of the biggest names in the crypto and sports industries.

THE CHALLENGE

The challenge was to conduct research and identify viable Google Ads campaign strategies for targeting audiences in the United States, Europe, Oceania, and Africa. A total of $15,000 was allocated to the hypothesis testing.

THE SOLUTION

We implemented ad cloaking to ensure campaigns remained unaffected by any external interventions and used two conversion pre-landing pages to test different hypotheses about what would drive conversions. Specifically, we utilized two kinds of ad copy, calls to action, and pricing structures. As a result, we were able to discover a number of factors contributing to the conversion growth and used this information to improve our marketing campaign.